Its the Small Data that Matters!

Big Data, surely everyone knows all that it is about, but do you know that the future revolves all around making this big data, smaller? While there may be a lot many people stating that big data is the next big thing, but those people tend to oversee the fact that everything related to big data, is entirely machine based and you would most likely require the human eye, to look at the big picture as it gradually forms. While it is no news, that the importance, evolution, analyzing and collection of everything related to big data, depends on its tools, which are commonly known as data analytics tools. These tools are basically used by Data Scientists or Data Analysts, to make smarter strategic decisions, to reduce costs, to target the right kind of audience, to optimize offerings and on the whole, in order to ensure that your business runs as efficiently as possible. Studies show that by the year 2019, the value of the data analytics industry is bound to reach about $187 billion. Its reason enough to become a part of this industry as early as you can.

Let’s start with the basics here, big data is basically a term, used to refer to the enormous amount of structured as well as raw data, which is generated by a number of businesses today. This data refers to every kind of online record of information, now that could be anything related to social media, or a machine to machine relation. The basic concept is, to be able to deal with all of this data, floating all around you in the virtual world, for which, one would need to develop certain technologies, which would help in analyzing the data, thereby resulting into various decisions that would prove beneficial to the growth and development of various companies.

In the recent times, the concept of big data has come to be the center of attention of the world of technology. There are many who believe that just storage of massive amounts of data would be able to get their work done. This is not really the case, as big amounts of data does not necessarily mean that the data would be useful. The most important point here is, how a business or a firm is able to analyze this data, while at the same time be able to draw practical conclusions from the same, in order to bettering their chances of success. Big Data being a very new concept, many companies have chosen to prioritize over the quantity of data, as opposed to the quality of it. The general idea of this field is so generic, that it becomes quite difficult for various companies to figure out which data should be analyzed, or how to conduct the analysis, or for that matter what attributes it must have. On the other hand, small data is rapidly gaining more importance, mainly because of its very specific attributes, which make it possible to analyze large sets of data. In other words, small data is able to bring about timely and more meaningful insights in shorter amounts of time, which is why more and more data scientists are rooting for it. This is also the reason institutes like Imarticus Learning have become popular, as they offer industry relevant training courses, in various data analytics tools like Hadoop, SAS, R and so on.

Reasons Why Data Science as a Job Is Not a Dying Trend

India, as a country went through the biggest groundbreaking change in its economic history. With the ban on currency notes of higher denominations, a lot of Indians were left with no other option but to turn to Net Banking and online shopping. Many of us also noticed how a lot of websites, transformed into being very efficient and user friendly, while formulating a list of accurate recommendations for their buyers. Apart from that, the very famous company PayTM came to be in the mainstream, as the wallet for thousands of people, thus decreasing their woes of being cashless.


The digital space, functioned seamlessly, while chaos ensued on the more arbitrary space. Did any of you stop and wonder what the cause for this was? This was a very miniscule aspect of what is known to everyone as the field of Data Science. Have you ever noticed, how feedback forms today are no longer, just a formality. They have transformed into vital means, through which any internet based organization, is able to provide more customer centric services. Another example of how data science, came to the rescue of many was when, Google provided a link, which found the nearest ATM near you; during the cash crunch that existed in the past couple of weeks’ time. Have you wondered, who these digital magicians are, who have successfully made your life a little easier?

These aren’t any magicians, these are professionals adept in the knowledge of data analytics tools and are known as Data Scientists. They are the ones who extract meaningful data from the millions of records, that people create online through various websites and then perform analysis on all that data. These professionals then further, go on to predict the patterns of behavior of people, which may directly or indirectly influence the growth and prosperity of an organization. A Data Scientist has the role to analyze, study, massage and manage huge data sets, thereby improving the information flow to various organizations, in order to increase their business benefits.

There have been a number of studies and researches, all of which point to the fact that, Data Scientists are very much in demand, mainly due to the rapid growth of business domain in the e-commerce industry. But that is not it, Data Science as a field is also very sought after, in various other industries like aviation, stock market, health, military, social network, governmental services and so on. Apart from the growing demand for professionals in this domain, there is also the fact that Data Science as an industry provides great salary packages. Due to these reasons, Data Science as a job is seen as a very hot and emerging trend in today’s world; with even the Harvard Business announcing it as the ‘sexiest career’ of the 21st Century. This is one field where, the demand is only bound to increase in the near future and every organization would demand such trained individuals. Thus, so far there are no signs that this career would turn into a dying trend.

This has also prompted a lot of professionals to turn to various specialization courses so as to pursue their career in Data Science. Imarticus Learning is an institute, which has come to be among the more sought after institutes, due to its offerings in the data analytics domains. It provides a hands-on learning experience to the candidates, with its various courses in data analytics tools like SAS, R, Hadoop and Python and more.

How Imarticus Learning Makes Certification In Hadoop Worthwhile

Imarticus Learning is a leading institute which strives to bridge the gap between academics and industry, by offering various industry endorsed courses in Financial Services, Business Analysis, Business Analytics, Wealth Management and various tools of Big Data Science and Data Analytics. This institute has long standing associations with about 480 companies, including top investment banking firms such as JP Morgan, Goldman Sachs, E&Y and so on. With more fifteen thousand students, enrolled in both the online as well as classroom format of programs, Imarticus has successfully carved a niche for itself, with its curriculum, designed in such a way that it is in a unique position to deliver industry relevant knowledge, to all of its students. Equipped with a considerable network of domestic and global companies, this institute has established itself as a foremost gateway for successful careers at some of the most renowned financial services and analytics firms.

The emerging field of Data Science has attracted quite a lot of professionals as well as students, towards all of its lucrative career option. Imarticus Learning has proven to be pioneer in offering comprehensive courses in various data analytics tools, such as R Programming, SAS Programming, Hadoop, Python and so on. Having been acknowledges with various laurels like that of the leading institute in SAS & Python and being one of the top four Analytics Training Institutes in India, Imarticus proves to be the best bet when it comes to learning about Data Science.

Hadoop, as a data analytics tool has been making headlines, especially due to the seamlessly easy way it handles huge amounts of data. Imarticus offers a distinguished certification in Hadoop, which is known as the Certification in Big Data and Hadoop. This program consists of comprehensive coverage of all the trends in Big Data, HDFS architecture, MapReduce concepts, Query tools and several other advanced Hadoop concepts. This courses is taught by highly experienced industry professionals, having a sterling experience of more than 15 years in the IT field. The institute believes in learning through acquiring hands-on-experience, this basically gets reflected in the 40% of the program which is based on practical exercises and case studies.

This program is thoroughly aligned to meet the needs of the industry and the focus is always on job-readiness rather than being excessively academic and theoretical. The unique feature of this course is that its curriculum is entirely vetted by Imarticus Learning’s Analytics Advisory Council, which is constituted of senior management professionals from top Analytics firms so as to ensure, that the students are supplied with effective learning.

Once a candidate has completed this 72 hour program, they would be awarded with an industry endorsed certification in Big Data and Hadoop. The Career Service team at Imarticus ensures that every candidate is provided with relevant job leads after courses completion and provides valuable assistance, when it comes to the process of applying for jobs thus helping the candidates to unlock various career opportunities in the field of Data Science.